Brand Identity for Requiem
A bold outward expression for an innovative outdoor clothing brand.
New
COLOR PALETTE
A bold red stands out against an earthy brown to create the primary color palette, with an icey blue working its way in occasionally.
Purple-y suede and a buttery daffodil bring a softer approach to the sharp color story.
USAGE GUIDE
Following a more traditional approach with mythological influence of the story of Icarus, Requiem exists to stand out against the saturated outdoor-wear field.
FULL LOGO SUITE
WORDMARK
R + ICARUS
ICARUS
FULL
TYPEFACE
PRIMARY
SECONDARY
ACCENT
IN SITU — WEB
SOCIAL PROFILE PHOTOS
